About Us
We Let The World Decide!
Veteran music industry experts have partnered with the industry-leading powerhouse, ROCNATION Distribution , KMG, SYMPHONIC DISTRIBUTION , SONYS the Orchard, to launch the revolutionary I Swim With Sharks Inc. This dynamic full-service talent and brand incubator,and music distribution company is poised to make waves in the industry.
With a team of seasoned professionals and elite entertainment partners who share their bold vision, I Swim With Sharks Inc. stands apart with an unparalleled publishing system. Offering end-to-end solutions, we empower brands, independent artists, record labels, and their rosters to thrive and succeed.
At I Swim With Sharks Inc., we live by the mantra “We Let The World Decide” how we are perceived. We are unapologetically fearless, moving through the industry’s deep waters with confidence and innovation, refusing to conform to the ordinary. If you’re ready to defy expectations and dive into the limitless possibilities, join us at I Swim With Sharks Inc., where only the bold swim alongside us!
Are you ready to become a member of I Swim With Sharks, Inc.?
We are a full service distribution company prepared to assist you in taking your project to the next level.
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Our Team
At I Swim With Sharks Inc., our staff has collectively over 35 years in the entertainment industry specializing in Branding, A&R, Management, Promotions, Marketing, Distribution, Tour Management, and Artist/Business Consulting. We pride ourselves on providing our clients with knowledge, resources and every opportunity to succeed in their career.
Andre Williams is recognized as one of the top music executive minds to date. Andre began his music career at Microsoft where he was taught the nuances of music marketing . He was then hired as a music event coordinator for The Susan G. Komen Breast Cancer Foundation . After leaving Susan G. Komen , Andre joined RAYDAR where for several years he gained knowledge and fine-tuned his skills alongside music Mogul Ray Daniels. Immediately after being hired as Vice President of A&R at EPIC Records, Ray Daniels looked no further than Andre Williams to spearhead his new movement. Shortly thereafter, Ray Daniels placed Andre as the Vice President of RAYDAR.
After becoming the Vice President of RAYDAR in early 2013, RAYDAR was awarded the 2014-2015 music management company of the year via BMI & ASCAP. RAYDAR also won their first Grammy Award in 2014 for Best Urban Album, Unapologetic by Rihanna. In 2016 RAYDAR received four Grammy nominations in the same category for Best Pop Vocal Albums, Ariana Grande’s “Be My Baby” and Miley Cyrus’ “We Can’t Stop”.
Andre Williams was then appointed project A&R and manager by then V.P. Of A&R for EPIC Records ( Ray Daniels ) for rising STAR ( The Curtis Fields ). Andre guided The Curtis Fields to his first single release ( Fool For You ) in March of 2016. The recognition of his innovative ideas and knowledge of business during the Curtis Fields Project, lead Andre to work with some very prestigious musical platforms.
Experience includes, but isn’t limited to: Executive producing, artist management, talent-mining, artist development, and creating marketing strategies for artist-specific campaigns. Andre Williams is responsible for signing artists and executive producing projects that have helped propel the careers of some of the most well known talent in the music industry to date.
Upon leaving RAYDAR in October of 2015, Andre was hired as an A&R for Bang-Village at Universal Music Group and 2019 he was hired as a music business advisor by Spotify of hand-picked music professionals and executives responsible for implementing new digital marketing strategies into the music industry. Andre now speaks on music education panels at different Universities around the United States. He is a music business advisor working mainly with independent record labels and recording artists.
Recently Andre’ started a distribution company (I Swim With Sharks Inc.) under Sony/The Orchard, KMG & Equity Distribution (ROCNATION).
As COO/Director of Artist Relations at I Swim With Sharks Inc., Jay “Pop” Richardson has over 15+ years industry experience working as manager, working to help develop artist like Ray Lavender as an independent, while with Uptop Entertainment Inc. As A&R with Pandamonium Music Group, and The Stachehaus, Pop is working on projects with the likes of TV personality Stormy, from the reality show “Ready To Love”, who is currently working on her first album, “Venom Kisses”.
Pop has also worked on both the RIAA platinum single project “Frustrated” from artist Fendi Frost ft. FGB Duck and Certified 2 Million+ YouTube artist P.Swagger project “Work” for I Swim With Sharks Inc.
Bringing years of music business experience and leaving each artist he’s worked alongside with having a better music business understanding going forward in their career.
Currently co-advisor for Mattazik , the engineer/ producer for Multi-platinum and world-renowned artist, Lil Baby.
Pop has previously hosted the Shark Gumbo Radio show, on Hits92.3 in Atlanta. As the label curator of the I Swim With Sharks Inc.’s Spotify playlist “The Shiver Playlist” , highlighting the label’s current artist & distribution roster.
DJ Reality has over twenty-five years’ experience in the entertainment business in the areas of promotion, marketing, distribution, tour design and management. She is using all her knowledge to bring technology, marketing and the urban music industry together as one.
With a background in marketing and promotions, she has designed and implemented both the retail distribution & radio promotion marketing plans, for internationally known and respected German hip hop label – GrooveAttack Records and their roster of artists’, which included Phife Dawg’s (A Tribe Called Quest) solo debut album, J-Rawls, Lone Catalysts, Declaime, Bravo & Sandman, Grand Agent and the legendary Biz Markie.
In addition to her demanding schedule and consulting independent artists on setting up their business model to industry standards and beyond. DJ Reality has graduated from Full Sail University with her Bachelors in Music Business Management & her Masters Degree in Digital and Internet Marketing, in which she uses her education for Urban AllStar Media Marketing LLC & Behind The Spins LLC, which specializes in Marketing, Branding, and Consultations.
DJ Reality has also worked on both the RIAA platinum single project “Frustrated” from artist Fendi Frost ft. FGB Duck & Certified 2 Million+ YouTube artist P.Swagger project “Work” for I Swim With Sharks Inc.
As one of the Co-Founders of the High Definition DJs, Powered by A.I., she has advanced the way music is serviced, promoted and marketed within the industry via this new technology. The High Definition DJ coalition can be heard in both National and International markets such as Germany, Japan, B.V.I., Italy, Africa, and China through their own online radio station and secured syndication rights. This has allowed her to be able to speak on various topics such as new technology, music promotion, DJ culture and how to advance within the industry using both technology & Business Intelligence (B.I.).
With over 10 years of experience in music promotions and event marketing, Jay “Xcellence” Coleman has established himself in the digital world of Music entertainment through web and mobile development, multimedia services and music promotions.
A graduate from Georgia State with a Bachelor of Science in Marketing Management, Jay also is a well-established writer and blogger for publications such as XXL magazine, Ozone Magazine, Hip-Hop weekly, ALL Hip-Hop.com, WorldStar Hip-Hop and The Machine Network.com. Jay also completed promotional events for Nike, The Tupac Shakur Foundation and Susan G. Komen, just to name a few.
With more than 8 years of event marketing and 5 years of viral marketing under his belt, Jay knows how to stay on top of the latest trends and fads in the entertainment industry. Currently working on several projects, Jay is spear-heading the Chris 180 Project Non-Profit organization initiative, establishing liquor distribution and special events for Padre Azul Tequila, and event marketing for Southern Exchange Ballroom (Atlanta, GA). Striving for “Xcellence” in the entertainment industry is Jay’s middle name and describes the work ethic he brings to I Swim With Sharks, Inc.